Cadbury World Review and visiting tips

Delicious and free Cadbury chocolate was just one of the highlights from our visit to Cadbury World.



A cup of pure molten chocolate from the nations favourite chocolate maker was just one of the delights we enjoyed during our visit to Cadbury World in Birmingham. With a place in our family history, and Cadbury chocolate being a family favourite, a visit to Cadbury World had been on our to-do list for a while. So during an inset day in May we finally got to tick it off and savour many chocolate delights in the process.

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What is Cadbury World?



When you first think of Cadbury World you could be forgiven for expecting to see Gene Wilder at the gates to Willie Wonker’s Chocolate Factory about to take you on a wild ride of fantasy. But while there isn't an Umpa-Lumpa anywhere to be found and believe me we looked. What you do get at Cadbury World is a fascinating journey through the history of chocolate and how the Cadbury family made it the nation’s favourite. Including, learning how Cadbury transformed Birmingham into the chocolate producing capital of the UK. Cadbury world also includes a couple of playgrounds, a 4-d cinema, an interactive learning area and a fun little car ride through chocolate land. More on these later.

Our tour



Our self guided tour started with a member of the Cadbury team welcoming us to Cadbury World and giving each of us a very generous collection of delicious Cadbury chocolate bars. We just about managed to resist the urge to sit down and eat them all and instead went through the velvet curtains to start learning about chocolate.

As we passed through the curtains we found ourselves in the heart of the Amazon basin in the time of Maya Indians and Aztec civilisations who first discovered the power of chocolate. Both as an ingredient (to drink) and a commodity to trade. As we strolled through the village we came across the arrival of the Conquistadors who recognised the value in chocolate and began trading with the locals and shipping chocolate back to Europe to promote and sell.

We then jumped through time to see how chocolate was establishing itself in Europe. We learned that it first hit England around 1650 after starting off in Spain and moving across Europe. Just like in the Amazon it was used mainly in a hot drink and there was still no sign of our beloved Cadbury chocolate bar.

This part of the tour was told with the use of video holograms and the kids really enjoyed racing from area to area to hit the play button. The holograms themeselves were good quality and presented the story of chocolate in Europe very clearly and concisely, so you were never stood around in one place for too long giving the kids a chance to get bored.

The next phase of the tour was all about the development of confectionary and the invention of the chocolate bar by Fry & Sons around 1847. At the same time John Cadbury was growing his business that started as a conveniance store and by the time the first chocolate bar appeared had moved into manufacturing with a focus on cocoa products. We then learned about a series of innvoations in the Cadbury factory that eventually led to the production of the first Cadbury Milk Chocolate bar in 1975. This was all told with interesting displays and even a sit down interactive cinema experience that took us through the chocolate bar production process.

Next we moved on to the modern factory, Cadbury product development and some of their memorable advertising campaigns.

The modern factory



Unfortunately, the modern Cadbury factory tour at Bournville was a bit of a dissappointment. We had vision of seeing chocolate machines turning delcious melted chocolate into many, many bars and treats. However, a lot of this part of the tour seemed to involve walking through long corridors and the occasional glimpse of a packaging machine.

However, Cadbury seem to recognise that this part of the tour is somewhat lacking in information and entertainment. Therefore, towards the end of the modern Cadbury factory tour we were treated to a demonstration of chocolate tempering and decorating. This involved shaping warm chocolate into interesting shapes on a slab of marble. Then we watched chilled chocolate expertly decorated. The items being worked on were chocolate teapots (yes, they get the joke), footballs and high heeled shoes.

But this area also included one more treat. A cup of molten Cadbury chocolate. You could have just the molten chocolate or include chunks of fudge, marshmallow, or a Cadbury flake. Between us we covered all options.

With our chocolate levels topped up we headed to Cadbury street to see a gorilla playing the drums.

Cadbury Street



The next part of the tour was a trip down TV memory lane. It was a whole area dedicated to the memorable adverts of Cadbury chocolate over the years. Strolling through seeing familiar branding, logos and videos was like some quirky biography of my life. With each advert I could remember how old I was and what was happening around that time. It was fascinating for Charlie and I plus the kids enjoyed this section laughing at some of the imagery and funny sets.

Then we came across a large gorilla sat behind a set of drums and Champ and Poppet were captivated. Routed to the spot as the gorilla played the memorable drum section from the Phil Collins song “In the Air Tonight”. Just check out the video above to get a reminder of the Cadbury drumming Gorilla.

Hands on fun



Eventually we managed to drag the kids away from the Cadbury drumming gorilla and found ourselves in a room full of interactive and hands on exhibits to learn more about how chocolate is made but also just have some fun. We spent time on each activity and this was a great chance to let the kids run and jump around which is something they love to do.

Rides and Experiences at Cadbury World



Next on the Cadbury tour was grabbing some food, more on this later, followed by a ride on the Cadbury car ride and a trip to the 4D cinema.

The Cadbury car ride was a fun and gentle ride through a chocolate fantasy land. It was all nice and bright and suitable for children of a very young age. We walked straight onto the ride but there were plenty of signs warning of queuing times up to 30 minutes. Not too bad compared to Disney or Alton Towers but with not much to do when you queue you may want to think about timings if visiting in the school holidays. If in doubt, ask one of the Cadbury team who can advise on the best times to ride the car.

Next up was the 4D cinema experience. This was located just outside the factory by the play parks and where we had our longest wait of the day which was only about 20 minutes and this was due to just missing a sitting. The 4D cinema experience was a lot of fun and centred around joining Freddo Frog on a journey through a magical chocolate land with plenty of thrills all from the safety of your cinema seat. A cinema seat that moved around but never with too much of a bump or anything to frightening for little ones.

Following on from the rides and time in the playground our trip to Cadury World came to end with a visit to the Cadbury World Factory shop full of cholocate bargains. For more information on the shop and visiting Cadbury World keep reading.

Is Cadbury World child friendly?



Yes. All the attractions are suitable for little kids and also included in the site are two playgrounds. One for 2-5 year olds and one for older kids which is very handy as often one play area together can make you wince as your four-year-old is pushed aside by an over excited eight-year-old. Cadbury World is also full of chocolate and most kids love the stuff and get to keep chomping on the good stuff as you move around.

What's the food like at Cadbury World



The restaurant at Cadbury World is a pretty typical self-service restaurant with reasonable food on offer and some with a chocolatey twist such as the chocolate chilli-con-carne on a baked potato that Charlie and I enjoyed. It has the usual choices for children including a sandwich meal deal and our two went for sausage, beans and chips.

Cadbury World also offer an indulgent chocolate cream tea and they did look good but sadly were not available for families.

The restaurant itself was clean and bright with plenty of seating. It had a few TVs dotted around the walls showing Cadbury television adverts from years gone by to keep everyone distracted and there was also a big purple and white cow to keep the kids entertained while we enjoyed our hot chocolates. However, a play area would be a useful addition to this section. Especially if it allowed the grown-ups the chance to enjoy the Cadbury chocolate cream tea at the same time as the kids could run around.

The Cadbury World Factory Shop



Cadbury World includes a large shop with many Cadbury branded products ranging from toys to collectables. Naturally, the main attraction is the wonderful amount of chocolate on offer and all at great prices. Especially if you buy in bulk!!! In fact anyone can visit the shop so if you find yourself in Birmingham and craving chocolate you know just where to go.

As chocolate lovers we couldn't help but buy a few tasty treats but we also treated ourselves to a fun little Cadbury car.

If you can't wait until a visit to Birmingham to grab some Cadbury chocolate then take a look at these Cadbury packs available at Amazon.

The buildings at Cadbury World



The old factory is an interesting building and worth taking some time to admire and photo should you get the chance and the weather is nice. Also in the grounds by the picnic area is an old locamotive that was used to haul Cadbury chocolate up and down the country.

A day out at Cadbury World: Become a chocolatier



Recently Cadbury World opened a new attraction where people can get hands on with chocolate and learn to mould, shape and decorate chocolate like never before.

A day out at Cadbury World: Is there free chocolate?



The answer is yes, at Cadbury World you get free chocolate, lots of it and it is very delicious.

A day out at Cadbury World: Location



Cadbury World is built within the original Cadbury Chocolate factories in the area of Bourneville about a 15-minute drive from Birmingham city centre. The best way to reach Cadbury World is by car with Birmingham accessible from the M5 and M6 motorways and there is plenty of parking on site. If you are travelling by public transport Birmingham New Street can be reached by rail or coach where a bus or taxi can be taken to Cadbury World. Alternatively, you can take a train to Bourneville station and Cadbury world is a 15 minute walk.

How much does Cadbury World cost



Cadbury World has a range of tickets on offer with the added bonus of family packages for famililes of four and five.

  • An adult ticket costs £16.75
  • Children aged 4-15 years £12.30
  • Senior citizens £12.30
  • Children under 4 are free
  • Family ticket for 2 adults and 2 kids £49.96 (£12.49 each)
  • Family ticket for 2 adults and 3 kids £59.95 (£11.99 each)

A day out at Cadbury World: Tips and useful links



  • Cadbury World is open most of the year but does get busy so book your tickets in advance and shop around for discounts either directly through Cadbury World or via other ticket providers such as attractiontix and 365Tickets who both regularly run promotions on Cadbury World tickets.
  • Have a light breakfast so you can enjoy all that chocolate.
  • Think about the combinations of children and adults visiting to make the best use of family ticket options e.g. two friends with 1 child each so get a family ticket and save £8.14 which you can spend on chocolate from the shop.
  • Take some pocket money to treat yourself to a few, or many, discount chocolate purchases from the shop.
  • Find hotels near Cadbury World here.

Classic Cadbury Adverts



Feeling nostalgic for the old Cadbury TV adverts from our youth after reading about Cadbury Street? If so then check out this collection of classic Cadbury TV adverts.

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