Where to Find S’mores Ingredients in the UK
S’mores are a traditional American campfire favourite that you should definitely try. However, it can be very tricky to find the correct ingredients in the UK. Luckily, as we love s’mores so much, we’ve tracked down where you can get the best traditional ingredients.
Also, we’ve tried and tested a few great alternative UK options.
Before we dive into the best ingredients and where to find them, it’s worth starting with the traditional ingredients for s’mores.
A traditional s’more is made with Hershey’s chocolate, marshmallows, and graham crackers. It is prepared by toasting the marshmallow and then sandwiching it between chocolate and graham crackers. The result is a warm, gooey, sweet treat nestled between crunchy biscuits.
Marshmallows: The Best Options for S’mores
The ingredient at the heart of every good s’more is a toasted marshmallow and it just wouldn’t be a s’more without it.
The Traditional American Option
The traditional American style marshmallow for s’mores is large—or even extra-large—white, and cylindrical, roughly the size of a satsuma. It is this size to provide a good surface area for toasting and a generous amount of gooey filling for your s’more.
These used to be hard to find, but they are now readily available in major supermarkets, especially during BBQ season, as well as in specialist sweet shops.
You can also buy them on line from Amazon and other retailers.
Here are three options on Amazon:
- Giant Toastin Mallows by Epic
- Mega Marshmallow (this is the brand you often find in supermarkets)
- Vidal Vegan Marshmallow
The British Alternative
While American marshmallows are quite tasty, they may be a bit too large, especially if you’re trying s’mores for the first time or have young children.
If this is the case, then you can simply substitute with any smaller, and slightly sweeter, British Marshmallow.
For example, this regular bag of Haribo Pink and White is a great alternative.
The other benefit of using British Marshmallows is that they are considerably cheaper at roughly £1.50 per pack compared to the American marshmallows at £4.50+ per pack.
Vegetarian and Vegan Alternatives
In case you weren’t aware, traditional marshmallows—whether British or American—are made with gelatin. Gelatin is derived from the bones and other parts of pigs and cows. Therefore, marshmallows are not suitable for vegetarians or vegans.
However, all is not lost, there are many varieties of vegan marshmallows available today and these will make a great alternative choice for your s’mores.
For example, check out these pink and white vegan marshmallows from Vegantic.
Graham Cracker Substitutes in the UK
Graham crackers can be difficult to find in the UK and can be quite expensive when available, so here are some great UK alternatives.
Our top choice for a Graham cracker alternative is Digestive biscuits, and I recommend McVitie’s as they have the right balance of sugar and salt to complement the marshmallow and chocolate.
The only downside of digestives is that they are quite thick. If you would prefer a thinner biscuit then try a Rich Tea variety.
For a slightly different option that still maintains the rectangular shape of a Graham cracker, you can use Malted Milks. They have a good balance of sweetness and more closely resemble a traditional s’more. In fact, I would choose these over Rich Tea if given the choice.
For a more grown-up twist on your s’mores, you could try Lotus Biscoff Biscuits. Like Malted Milks, they are thin and rectangular but have a completely different flavour.
If you are interested in learning more about Graham Crackers then check out our guide. It provides a brief overview of the history of the cracker, more information on where to buy them in the UK, and even how to make them.
The Best Chocolate for S’mores in the UK
The traditional choice for S’mores chocolate in the USA is a simple Hersey bar.
Now, while you can get these in the UK, we typically don’t find them very tasty compared to our own chocolate. Additionally, Hershey bars have an unpleasant smell—somewhat like vomit—making them a poor choice for people sensitive to food smells.
Therefore, we strongly recommend you go for a British alternative. What you are looking for is a tasty but thin chocolate that will melt under the heat of the marshmallow.
Our top recommendations are:
A bit of a twist – chopped up Mars bar
A fun alternative for s’mores is to chill a Mars bar and slice it into pieces to use instead of regular chocolate. This not only adds delicious chocolate but also a layer of caramel.
If you want a nutty twist then you could try using a snickers bar in the same way.
Where to Buy a Complete S’mores Kit
If you are looking for a simpler way to get started with s’mores then you can buy ready made kits that come with all the ingredients you need.
These are a bit more expensive then buying the individual ingredients but they provide convenience and reduce stress. This is especially useful if one or more members of your family members are set on having traditional s’mores.
Our top choice of s’mores kits is the Ultimate S’mores Hamper available on Amazon. It has everything you need including Hersey’s chocolate and Nabisco Graham Crackers.
Another choice to consider is this luxury Biscoff S’mores kit which comes with white and milk chocolate options and even a gel burner for toasting the marshmallows on.
Bonus: Fire Pits and S’mores Cooking Essentials
Here are some essential cooking items to help you achieve perfect s’mores.
- Fire pit for true campfire style s’mores.
- Extendable toasting forks to make it easy and safe to toast your mashmallow.
- Gel Burner for indoor or small scale s’more making
- Fire blanket and burn cream in case things go wrong (Be Prepared, Be Safe).
Fire Safety
While s’more are a fun and delicious treat they do rely on an open flame and potentially a camp fire. Therefore, please be safe and responsible when setting up and making your s’mores.
Please consider the following safety tips when making s’mores:
- You only need a small fire or flame to toast marshmallows.
- Ensure your toasting skewers and sticks are long to avoid hands going into the fire.
- Help young children when toasting the marshmallows.
- Never lean over the fire.
We had a go at the British Alternatives and loved it.
If you are interested in seeing how we got on trying the British alternatives to s’mores then check out this post from our camping stories.
An equally delicious alternative to s’mores
Another option is to try this equally delicious but slightly more safe option to s’mores – Marshmallow pops.
How to Make S’mores – video guides
Now that you have your s’mores ingredients, you may still want some help with how to make them.
Below are 2 short videos from YouTube showing you how to create these tasty treats.
The first video shows a very traditional way to make s’mores over a fire pit or campfire.
The second is a bit different but probably gets you a slightly better s’more.
This video shows a really interesting but effective technique on how to make delicious s’mores. However, I wouldn’t try to start with this technique and would instead stick to a more basic approach for your first go.
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